stress of life. Here, both women and men rejuvenate with soothing massages,
spa therapies, and a full service salon. There are eclectic fashions from
jewelry and accessories to clothing and shoes that cant be found anywhere
else for miles around.
If it shines or sparkles, soothes or appeals to the senses it is at the
Beauty Boutique and Day Spa.
Our customers come from everywhere, said owner Patsy Watson. We
have regular customers who live in Vidalia, Sandersville, McRae, Eastman and
even Atlanta. Here they can find it all under one roof because we put them
together head to toe.
Chris Moore is one such customer. After a 90-minute massage, Moore
enjoyed a facial and all the amenities of a day at the spa. The Beauty
Boutique is a regular stop for the Phoenix, Arizona resident who also resides
in Soperton.
You have to take the time to pamper your body, said Moore. People
discount how important it is to take care of themselves, but health is
important. You have to budget the time.
Budgeting the expense doesnt seem to be a factor for customers either.
Then again, the services are affordable and provide a very basic need.
We make them feel special, help them look pretty and feel sexy. Age is
up here, Watson said pointing to her head, everyone needs to feel good
about themselves.
From teens to seniors, Beauty Boutique customers find something that
makes them feel special time and again. Local businessmen drop in for a
haircut while a group of teenage girls excitedly looks at jewelry for piercings.
Another man has stopped by after the Beauty Boutique altered sleeves for his
wife who recently had rotator cuff surgery.
I just want to thank you, the man said. It makes it so much easier for
her.
The Beauty Boutique seems to offer it all: a full service salon, facials, spa
pedicures and manicures, body bronzing, waxing, piercings, massage
therapy, ear candling, alterations for the public and the clothes.
We make these ourselves, Watson said, as she proudly shows soft and
delicate tank top shells adorned with Swarovski crystals. We make them in 18
colors. And we sell them to Branson Belle (at the Missouri Showboats
specialty shop).
The apparel at the Beauty Boutique is one-of-a-kind and includes
regionally produced garments such as beautifully adorned jacket ensembles
made in Metter, Ga. In fact, Watson said whenever possible, the Beauty
Boutique carries American-made products. Customers browse through racks
of clothing each garment unlike any other in the region. The odds of
showing up at an event wearing the same garment as someone else is not
likely to happen with these selections. The fabrics are unique, some
embellished, most sparkle or shimmer and all are reasonably priced.
It is what we offer and our service that has made our success, Watson
said. After retiring from Belk, Watson and her mother, Elizabeth Stinson,
launched the Beauty Boutique in 1983. Since then, four generations have
greeted customers and contributed to the boutiques success.
My mother is now retired and my daughter, Gail Bland, is on medical
leave, said Watson. Granddaughter Jodi Knight however keeps a busy
schedule as the boutiques licensed massage therapist, performing relaxation
and therapeutic techniques such as reflexology, pregnancy massage and river
rock massage to stimulate circulation, reduce stress and promote healing.
Seemingly, whatever service a customer can envision, they can find at the
Beauty Boutique including permanent makeup or the ancient ear candling
treatments that relieve chronic headaches, sinusitis, vertigo and allergies.
Weve got it all, Watson said, from our services and products that
make our customers feel special to our staff that delivers the best service
and its all right here in Dublin.
The Beauty Boutique is located at 101 Country Club Rd, just off Hwy 441
North and can be reached at 478-275-0721.